Hyundai America Technical Center, Inc.
6800 Geddes Road
Superior Township, MI 48198

Phone: (734) 337-2500
Fax: (734) 629-0589

Tomorrow's Vehicles begin with Today's Collaboration


HATCI’s Product Planning Department is responsible for conceptualizing ideas and innovations that later translate into the amazing design and technology features apparent in Hyundai-Kia vehicles.

Light Vehicle Planning

HATCI’s Light Vehicle Planning supports Hyundai Motor Company’s momentum of highly engaging and customer-oriented products through effective product planning. This team understands that customers are what drive this company and products must be focused on delighting those customers. The passion for developing innovative new vehicles includes:

Designing and executing customer research in order to gain unique insights into the myriad of consumers in North, Central and South American markets

Technology and Innovation

HATCI’s Technology and Innovation team is responsible for identifying and advancing new technologies for HMG. In order to achieve this difficult goal, this team has to be involved from the creation of an idea, through the development, and into the integration with the actual vehicle. Some of the main initiatives include:

Corporate Culture

HATCI’S Corporate Culture team manages general operations, communication efforts within the organization and works collaboratively with each team to set the corporate strategy and vision. To support those efforts, the Corporate Culture team promotes the company’s core values and executes events that encourage the organizational behaviors that contribute to an environment that fosters innovation, pride, passion and commitment from each of HATCI’s team members. This team takes a special interest in the varying intangible aspects that often govern how each individual team member views and interacts with the overall HATCI organization.